Military Exchange Market Statistics

Customer Base:
12.3 Million authorized shoppers, consisting of: Active Duty,
Reservists, National Guard, Retirees, and their Dependents

Accessibility to Military Exchange E-commerce sites only (AAFES – and Navy – is extended to all Honorably Discharged Veterans effective November 2017 (an addition of 12 – 16 million customers)

Market Sales:
$10.6 Billion+ in global sales
Number Retail Doors: 500+ located within 18 countries

Unique Qualities:
1. Oversight: House Armed Services Committee, U.S. Congress

2. Market backed by the U.S. Government: limited accounts
    receivable challenges (no credit apps required)

3. Clean channel of distribution (no product diversion)

4. Market is exempt from Robinson Patman and Sarbanes-Oxley Acts

5. Merchandise can potentially ship globally via CONUS POE’s

6. No State Sales Tax is charged for any consumer purchases

7. Merchandise is sold at an average of 15-20% under those prices offered to consumers by alternative retail channels of trade, as is mission of the Exchange Services

8. Exchanges are generally exempt from compliance to MAP (Minimum Advertised Price) resale policies.